Local SEO Audit

There are many factors or signals that Google uses to rank websites locally. Over the years, our team has used data from previous clients, industry publications, and Google themselves to get a good understanding of what it takes to rank a Fort Lauderdale business in the local Google maps results, or even in the organic results for localized keyword searches. We’ll not only analyze your website to get a good idea of what we’re working with, but we’ll review local businesses and local publications and the data they have on your business. Once all of our local SEO research is compiled, we’ll have a good plan of action moving forward. Proper local SEO audits are important to ensure work is not duplicated, and to ensure we rank your business as fast as possible.

On-Page Local SEO

After your Local SEO audit is completed, and our team has performed their keyword research to determine what local keywords will perform best for your business, we get to work and start on implementation. We’ll go way beyond keyword placement, though. It’s important that we ensure your name, address, and phone (NAP) are consistent throughout the website; city and state appear throughout, including in title tags, headings, and more; products and services appear throughout your website; and more. Proper on-page optimization is important for any business, but for Fort Lauderdale businesses looking to rank in Google Maps, or appear in local organic search results, it’s important that the local SEO guidelines are followed.

 

THE ENGINE BEHIND SUCCESSFUL LOCAL SEO 

 

Once your website is fully optimized for local search dominance, it’s a time jump into Google My Business. Google My Business is a great resource for any local business looking to rank higher in their local SEO results. Our team will help optimize your Google My Business account so that you have the best odds of success.  Once your account is optimized, we’ll be able to manage and monitor a lot of your local SEO progress through this platform. Beyond that, when our team begins our content phase of the local SEO strategy, we’ll have the ability to post updates on your business’s behalf directly from your Google My Business account. In fact, data has shown that business that takes advantage of the Posts feature has a tendency to rank higher in local SEO results as well as Google Maps.

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HOW MANY LOCAL BUSINESSES HAVE YOUR BACK?
 

Local SEO Citations, Think of a citation as a local reference to your business. Citations come in a few different forms, most commonly on local websites like YP.com and Yelp.com. As data suggests, the more, and most importantly, the more accurate citations that your business has the better odds it has at ranking locally and better chance it has at ranking higher in Google Maps. Our team’s job is not only to ensure that your business receives local citations, but that the citations are consistent. Any inconsistencies can damage your local SEO and chances of ranking. Common citation inconsistencies can occur from carelessness when building the citation, or it can occur when businesses move. In either case, we’ll help get everything back on track.

 

WE'LL HELP BUILD YOUR WEBSITE TO BECOME A LOCAL RESOURCE
 

Content for Local SEO, Results while not often thought of a traditional local SEO ranking factor, is very important in bringing in new users to your website. Our team of SEO content writers can craft the perfect content for your business and keep your users engage and coming back for more. Our goal is to allow your website to evolve into a resource for your products and services. Not only does content benefit your website traffic, but it can double as an engagement tool for social media, email marketing, and more.

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KEEP IT POSITIVE AND WATCH YOUR RANKINGS SOAR

 

Reviews Boost Local SEO Results

Did you know that reviews are a strong indicator in local SEO results? The data shows that businesses with more positive reviews have a tendency to rank higher than their competitors with less or lower quality reviews. Our local SEO team can assist with customer outreach to help with gaining positive reviews and testimonials. Not only do reviews on Google Maps help with local SEO rankings, but third-party review sites like Yelp also play a key role in rank. It’s important that reviews happen naturally and organically over time. Businesses that receive high amounts of overwhelmingly positive reviews in a short period of time are actually penalized.

 

READY FOR BETTER LOCAL SEO RESULTS?

We're local to Fort Lauderdale, so we understand the business landscape. Contact us today to chat about our Local SEO packages for small businesses like yours.